PITFALLS TO AVOID WHEN BUYING AN ENGAGEMENT RING IN-STORE

Planning to pop the question soon? Your thoughts will naturally turn to the engagement ring, and choosing the right design is critical. If you are planning to acquire the ring from a traditional bricks and mortar jewellery retail store, here are a few common pitfalls, along with information on how to avoid them. 

 Pressure From The Salesperson 

As most jewellery store staff receive a healthy commission when they make a diamond ring sale, it isn’t unusual for that salesperson to exert some pressure on the potential buyer. At best, this can make you feel very uncomfortable, and in the worst-case scenario, you could end up buying a ring that isn’t the best choice. If you feel like you are being pressurized, take a deep breath and walk away, telling the employee that you need some space to think it over. 

 The Up-Sell 

You should have a firm budget in mind when you enter the jewellery store, and it isn’t uncommon for the sales staff to try to get you to look at rings that are beyond your budget. The higher the price, the more commission for the salesperson, and it isn’t that difficult to persuade a person to extend their budget, as the more expensive rings obviously have more of an appeal.

If you don’t feel good about buying the ring in a retail environment, check out the amazing deals at https://www.ringleaders.com.au/, who happen to be one of Australia’s leading online jewellers, and buying online eliminates the pressures of a retail store. 

 Paying Too Much

We must always remember that a trendy jewellery retail store in a nice part of the city has massive overheads, and at the end of the day, it is the customer who pays for this. If you look at a specific ring that has a certain price tag, chances are you could find something very similar for 15-20% less if you buy from an established online jeweller. 

Watch Out For Unusually Cheap Diamond Rings

 If a diamond ring is unusually cheap, there has to be a reason for this. It could be that the stone is not certified, or it is a synthetic diamond, or perhaps it has inclusions that are not visible to the naked eye. Retail jewellers do not normally list quality diamond rings at lower than normal prices, and if it seems too good to be true, it probably is. There are informative articles available online that present 10 ways to deal with a high-pressure salesperson, which are essential readings for all consumers. 

You can avoid all of the above pitfalls if you deal with an online jeweller, as you will not be pressured in any way, and you can always think about it for a day or two, then return to the website at a later date. Any reputable online jeweller would only sell genuine diamonds that are certified, plus the online jeweller would have much more of a selection than a traditional bricks and mortar retailer, and you would save some money too.


This article is published in partnership with Mediabuzzer

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